Last updated: 14th May, 2024.

Welcome to the Content Guidelines for These guidelines are designed to help our content creators produce high-quality, reliable, and engaging content that aligns with our brand’s values and mission.

Purpose of Our Content

Our content aims to educate, inform, and engage our audience while promoting a clear understanding of medical topics and services offered by We strive to provide content that is:

  • Accurate and evidence-based
  • Clear and easy to understand
  • Respectful and inclusive
  • Helpful and actionable

Our Voice and Tone

Our brand voice is professional, compassionate, and knowledgeable. We aim to convey trust and expertise in every piece of content we publish. Our tone may vary depending on the context and audience but should always remain respectful and empathetic.

Writing Style

  • Use plain language and avoid medical jargon when possible.
  • Write in an active voice to make the content more engaging.
  • Be concise and to the point, avoiding unnecessary filler words.
  • Use headings and subheadings to organize content and make it easier to read.

Formatting Guidelines

  • Use a consistent format for all articles, including font size, style, and color.
  • Include relevant images and videos to complement the text and enhance understanding.
  • Ensure all multimedia content is accessible, with alt text for images and captions for videos.

Referencing and Sources

  • Cite credible sources, such as peer-reviewed journals, when presenting facts or statistics.
  • Provide links to original sources where applicable.
  • Ensure all referenced material is up-to-date and relevant.

Content Review and Approval

  • All content must be reviewed by a qualified medical professional before publication.
  • Content should also be reviewed for SEO best practices and alignment with our brand guidelines.
  • Any revisions or updates to content must be documented and approved.

Legal and Ethical Considerations

  • Adhere to HIPAA regulations and respect patient privacy at all times.
  • Do not make unfounded medical claims or offer medical advice.
  • Ensure all content is non-discriminatory and culturally sensitive.

Feedback and Revisions

  • Encourage feedback from our audience to improve our content.
  • Regularly review and update content to ensure accuracy and relevance.
  • Be open to revising content based on new medical findings or guidelines.

Contact Information

For any questions or concerns regarding our content guidelines, please contact us at:

  • By email: